App Store

Apps that provide tools for app development, management, and distribution. Apps that assist with running a business or provide a means to collaborate, edit, or share content. Make sure that the category you choose accurately reflects your app’s core experience. Apps with these capabilities will display a new Social Media content descriptor on their App Store product page. Apps and games with Entertainment or Games selected as a primary or secondary category in App Store Connect will appear in the corresponding Time Allowance category. Learn how to choose the most accurate and effective categories for your app.

You can assign two categories to your app — a primary and a secondary category. Categories on the App Store and Mac App Store help users discover new apps to fit their needs. Get personalised access to solutions for your Apple products. In the unlikely event that you have a problem, you can report it directly from the app product page on the App Store. And more than 270,000 apps tap into the advanced technologies of Touch ID and Face ID built right into your devices, giving you an additional layer of security. Your account is protected by two‑factor authentication, ensuring that the only person who can access your account is you — even if someone else knows your password. And if you upgrade to a new device, your apps go with you — no need to redownload as long as your apps stay up to date. Or when a game controller syncs up easily with a new game on your iPhone.

Like when an app uses Face ID or Touch ID for secure access — while keeping the underlying authentication data from your face or fingerprint private. We give developers the tools and support to build cutting‑edge technologies into their apps right away — which means they’re yours to enjoy right away. Apple sends a receipt each time you use our in‑app purchase feature, and you can also view those purchases and subscriptions in your account. Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase, and explain subscription-renewal terms up front. Every app has an assigned age rating, so parents can determine what is appropriate for their children. But we also take steps to reject apps with content or behavior that we believe is over the line — especially when it puts children at risk.

After you’ve signed in with your Apple Account, you can re-download your previously purchased apps, music, and films and TV programmes. Create a secure account with your preferred payment method on file and it’s easily accessible across your devices and the web. When you download a universal app on one device, it automatically appears on your other devices. Our world‑class distribution platforms reach over 2.35 billion devices worldwide, allowing users to buy and download apps without lags or drags. Apple products use industry-leading technology to bring apps to life — so you can experience more of the amazing things your devices are capable of. The first time a third‑party app wants to access your information — like your location, contacts, calendars, or photos — you receive an alert. App product pages give you the information you need when deciding what to download. All designed to help you discover your next favorite app with confidence.

Discover amazing apps with a rich search experience.

Original stories by our editorial team bring you everything from exclusive world premieres to behind-the-scenes interviews. But the App Store is more than just a storefront — it’s an innovative destination focused on bringing you amazing experiences.

Explore in-app events like movie premieres, gaming competitions, and livestreams.

We strongly support all points of view being represented on the App Store. System-level protections prevent an app from accessing data from other apps without your explicit permission. We also ensure that apps are denied access to certain sensitive data on your device, are unable to modify your device or OS, and are prohibited from obtaining complete access to your data. Each app is required to ask for your permission so you can choose what data to share. We conduct a thorough review to check that apps come from known sources, are free of known malware, and haven’t been tampered with at the time of installation or launch. From more videos to rankings and reviews, there are loads of ways to help you pick the app that’s right for you. Tap the Today tab and read about influential developers and game creators, learn a few tips and tricks, or see how apps are changing how people work, play, adrian lucky wheel australia and live.